Nell’era digitale, le OTA (Online Travel Agencies) come Booking.com e Expedia dominano il panorama delle prenotazioni alberghiere. Le loro proposte sono vaste e convenienti, attirando la maggior parte dei viaggiatori. Tuttavia, per gli albergatori, il rapporto con le OTA rappresenta un vero e proprio dilemma. Mentre offrono visibilità e prenotazioni,
Setting the right rates for your hotel is crucial for attracting customers and generating profits. Using competitors’ prices as a reference can help hotels establish competitive rates. However, it is important to analyze competitors’ prices comprehensively and use them strategically, taking into account one’s own costs and differentiating from the
For hotels, knowing the competition is crucial for understanding the market and improving their offerings. Knowing competitors’ strengths and weaknesses, market opportunities, and industry trends can help hotels differentiate themselves and attract new customers. In this article, we will explore how to get an overview of your hotel’s competition in
Online reviews have become an important part of the hotel booking experience. Users increasingly rely on the opinions of others to decide where to stay during their travels. However, not all reviews that users read are genuine. Fake or misleading reviews can be harmful to a hotel’s reputation and negatively
In order for your hotel website to be effective, it is important that the structure is well-organized and easy to navigate for visitors. The site structure is a fundamental part of this organization, as it allows you to divide the site pages into categories and subcategories, making it easier for
How and which hashtags to choose for a hotel’s social media: Hashtags are a fundamental tool to increase the visibility and reach of your social media posts. However, choosing the right hashtags for your hotel can be a complex task. In this article, we will explore how to choose and
How to Use Influencer Marketing to Increase the Visibility of Your Hotel Influencer marketing is a marketing strategy that uses well-known figures in the industry to promote your products or services. In recent years, influencer marketing has proven to be an effective tool for increasing the visibility of your hotel
SEO (Search Engine Optimization) is a fundamental process to increase the visibility of your hotel on search engines. One of the most important parts of SEO is the optimization of URLs (Uniform Resource Locator), i.e., the web addresses of your pages. Well-optimized URLs can help search engines better understand the
How to use WhatsApp Business to communicate with hotel guests WhatsApp Business is an application developed by WhatsApp to assist businesses in communicating with their customers simply and efficiently. It’s a “business-friendly” version of the world’s most popular instant messaging app, offering additional features to help businesses manage customer communications,
How to use titles and subtitles to attract the attention of search engines to your hotel Titles and subtitles are an important part of the search engine optimization (SEO) of your website. By using titles and subtitles effectively, you can draw the attention of search engines and the audience to
