How and which hashtags to choose for a hotel’s social media: Hashtags are a fundamental tool to increase the visibility and reach of your social media posts. However, choosing the right hashtags for your hotel can be a complex task. In this article, we will explore how to choose and use hashtags to optimize your social media presence.
Importance of Hashtags for Hotel Marketing: Hashtags are a simple way to make your posts visible to a wider audience. By using the right hashtags, you can increase the visibility of your photos and videos on Instagram, reach new followers on Twitter and Facebook, and engage your audience on all social media. Moreover, hashtags allow you to reach a specific audience, for example, people interested in travel or luxury hotels.
But not only: hashtags can also help you improve search engine positioning, because they allow you to categorize content and make it easier for users to find information on specific topics.
How to Choose the Most Effective Hashtags for Your Hotel
To choose the most effective hashtags for your hotel, it is important to identify the appropriate keywords for your establishment and its offerings. For example, if your hotel is located in a tourist area, you might use hashtags like #vacation #sea #sun #relax. If your hotel is luxury, you might use hashtags like #luxury #luxurystay #wellness.
Once you have identified the most relevant keywords and hashtags, it is important to create a list of specific hashtags for your establishment and its offerings, so you always have a set of hashtags to use in your posts.
How to Use Hashtags on Different Social Media
Hashtags can be used effectively on all major social media, but each platform has its own rules and best practices.
On Instagram, for example, you can use up to 30 hashtags for each post, but it is important to avoid using generic or irrelevant hashtags, as they may not yield any results. Instead, it is advisable to use specific and niche hashtags, in order to reach an interested audience and engage them with relevant content.
On Facebook, hashtags can be used to increase the reach of your posts and reach a wider audience. However, it is important to avoid using too many hashtags, as they may be annoying and not bring any benefit.
On Twitter, hashtags are a great way to engage your audience and increase your visibility. However, it is important to avoid using too many hashtags, as they can make your tweet hard to read. Instead, it is advisable to use a maximum of 2-3 hashtags per tweet.
How to Monitor the Effectiveness of Hashtags Used for Your Hotel
Once you have started using hashtags for your hotel on social media, it is important to monitor their effectiveness. There are several tools you can use to monitor the impact of hashtags, such as:
- Google Analytics
- Iconosquare (only for Instagram)
- Agorapulse
- Hootsuite Insights
With these tools, you can monitor the number of views, interactions, and engagement generated by your posts with hashtags, and based on the data collected you can decide to continue using the same or change them to test the effectiveness of others.
Examples of Winning Hashtags Used by Successful Hotels
To give you an idea of how to use hashtags for your hotel, here are some examples of winning hashtags used by some successful hotels:
- #hotelXmoments (used by Hotel X Toronto to share unique moments experienced by guests)
- #luxuryhotel (used by The Ritz Carlton to share images of their luxury offerings)
- #travelgoals (used by Four Seasons to share images of their hotels and inspire their followers’ travels)
Common Mistakes in Using Hashtags for Hotels
- Using too many hashtags
Using too many hashtags can make your social media posts confusing and annoying for your followers. Also, using too many hashtags can decrease their effectiveness, as your posts may not be seen by those searching for those specific hashtags. - Using generic or irrelevant hashtags
Using generic or irrelevant hashtags may not bring any benefit to your visibility on social media. Instead, it’s important to use specific and niche hashtags to reach an interested audience and engage them with relevant content. - Using inappropriate or offensive hashtags
Using inappropriate or offensive hashtags can damage your reputation and your hotel’s perception by your followers and potential customers. Instead, it’s important to only use appropriate and respectful hashtags. - Not monitoring and regularly updating your list of hashtags
Not monitoring and regularly updating your list of hashtags can mean that the hashtags you use are no longer relevant or effective. Instead, it’s important to regularly monitor the effectiveness of the hashtags used and update your list of hashtags based on the data collected. In this way, you can always use the most relevant and effective hashtags to increase your hotel’s visibility on social media.In summary, using hashtags on social media for your hotel can be an effective way to increase the visibility and reach of your posts and reach a wider audience. However, it’s important to choose the right hashtags and use them appropriately on each platform. Creating a list of specific hashtags for your establishment and its offerings, monitoring the effectiveness of the hashtags used, and updating your list of hashtags based on the data collected are key steps to use hashtags effectively for your hotel. Additionally, avoiding common mistakes in using hashtags such as using too many hashtags, using generic or irrelevant hashtags, using inappropriate or offensive hashtags, and not monitoring and regularly updating your list of hashtags, will be crucial for achieving the best results.
