How to use WhatsApp Business to communicate with hotel guests

WhatsApp Business is an application developed by WhatsApp to assist businesses in communicating with their customers simply and efficiently. It’s a “business-friendly” version of the world’s most popular instant messaging app, offering additional features to help businesses manage customer communications, automate responses, and analyze conversation statistics.

What is WhatsApp Business and how does it differ from the regular version

With WhatsApp Business, hotels can create a verified business profile that includes information such as the hotel’s name, address, and phone numbers. Hotels can then use this profile to communicate with current and potential customers through text messages, images, videos, and audio. Moreover, hotels can use automation features to automatically respond to frequently asked questions and provide information about room rates and availability.

The regular version of WhatsApp is designed for personal use and does not offer these business-specific features. However, both versions allow communication with customers through text messages, voice calls, and video calls.

The importance of WhatsApp Business for hotels

WhatsApp Business is an essential tool for hotels that want to improve their communication with customers and increase customer satisfaction.

Quick and personalized communication

Through WhatsApp Business, hotels can communicate quickly and personally with customers, providing information about room rates and availability, answering questions, and resolving any issues. This allows hotels to build stronger relationships with customers and increase the likelihood that customers will return.

Increased efficiency

Thanks to the automation features of WhatsApp Business, hotels can automatically respond to frequently asked questions and provide information, freeing up staff from repetitive tasks and allowing them to focus on more important tasks. Additionally, hotels can use conversation statistics to better understand customers and improve their service.

How to create a WhatsApp Business account for your hotel

To create a WhatsApp Business account for your hotel, you need to download the WhatsApp Business app from the Google Play Store or App Store. Once installed, open the app and follow these steps:

• Enter your phone number. You will receive a verification code via SMS.
• Enter the verification code to verify your phone number.
• Enter the name of the hotel and the description.
• Upload a profile picture and cover image for your account.
• Enter contact details, such as the hotel’s email address and website.

Once the account is created, you can start using the business-specific features of WhatsApp Business, such as automated messages and the product catalog.

How to use welcome messages to communicate with customers

Automatic messages in WhatsApp Business allow businesses to send predefined messages to customers based on certain actions, such as sending a welcome message to a new customer.

To use automatic messages to communicate with hotel guests, follow these steps:

Go to Settings > Business tools > Messages.
Create a new automatic welcome message.
In this way, every time a new customer registers at your hotel, they will automatically receive a welcome message.

Here are some examples of effective welcome messages that a hotel might use to communicate with their customers through WhatsApp Business:

1. 1. “Welcome to our hotel! We are pleased to welcome you and ensure that your stay is as pleasant as possible. If you need assistance during your stay, don’t hesitate to contact us via this chat.”
   2. “Thank you for choosing our hotel for your stay. We have sent you the booking details via email. If you need assistance, do not hesitate to contact us. We wish you a pleasant stay.”
   3. “Good morning and welcome! We are pleased to welcome you to our establishment. We send you the booking details and the contact of the reception staff for any need. We wish you a pleasant stay.”
   4. “Welcome to our hotel! We are pleased to welcome you and ensure that your stay is as pleasant as possible. We send you the booking details and the contacts of the reception staff for any needs. We wish you a pleasant stay.”

These are just some examples of welcome messages that a hotel could use to communicate with its customers via WhatsApp Business. It is important to choose the most appropriate message for your hotel and for your target customers.

How to use chat labels to send personalized messages

WhatsApp Business chat labels allow businesses to organize and categorize contacts based on certain criteria, such as the stage of the sales cycle or location. This allows you to send personalized messages to customers based on their needs and preferences.

To use chat labels to send personalized messages, follow these steps:

1. 1. Go to Chat Labels.
   2. Create a new label by selecting a name and color.
   3. Assign the label to contacts that meet specific criteria (for example, customers who have booked a room for a certain date or customers who have expressed interest in certain services).
   4. Create a personalized message for that specific label (for example, a promotional message for customers who have booked for a certain period or a promotional message).
   5. Send the personalized message to all contacts with the specific label.

In this way, it is possible to send personalized messages to customers based on their needs and preferences, increasing the possibility of conversion.

You can create multiple labels and assign more than one label to a contact. Also, labels can also be used to automate messages, for example, sending a reminder message for an expiring reservation only to customers who have the “confirmed booking” label, or sending specific offers to customers who have not yet booked but typically stay during the low season.

In summary, WhatsApp Business chat labels are an excellent solution for organizing and categorizing contacts and sending personalized messages to customers based on their needs and preferences.

How to use the product catalog to show hotel rooms

The WhatsApp Business product catalog allows businesses to create a list of their products or services to show to customers. In the case of a hotel, the product catalog can be used to show available rooms.

To use the product catalog to show dedicated packages or offers for your hotel rooms, follow these steps:

1. To use the product catalog to show dedicated packages or offers for your hotel rooms, follow these steps:
2. Create a new product by selecting the category (for example a package) and enter information about the package, such as photos, description, price, and the link to the website on the dedicated page.
3. Save the product and repeat these steps for every available package.

In this way, customers can view the available packages and make a reservation directly via WhatsApp.