Remarketing is a marketing strategy that allows you to reach customers who have already interacted with your business, such as customers who have already booked at your hotel. Using remarketing towards these customers can help hotels increase revenue and improve the customer experience.
Remarketing is important because it allows hotels to retain customers and reach customers who have already shown interest in your business. Customer loyalty is important because loyal customers are more likely to book again and recommend your hotel to friends and family.
In this article, we will explore in detail how to use remarketing towards customers who have already booked at your hotel. We will discuss why it is important to use remarketing towards these customers, how to segment customers to create effective remarketing campaigns, and some examples of remarketing campaigns for customers who have already booked.
What is remarketing and how does it work?
Remarketing allows you to create personalized ads to reach customers who have already interacted with your business. This means that you can show specific ads to customers who have already visited your website or interacted with your business in other ways, such as through an email or a phone call.
Remarketing works by using cookies to recognize visitors to your website. When a user visits your site, your server sends a cookie to the user’s browser. When the user visits other websites that use the same remarketing services, the personalized ads will be displayed.
Why is it important to use remarketing towards customers who have already booked?
Using remarketing towards customers who have already booked at your hotel can help increase revenue and improve the customer experience. Here are some of the benefits of remarketing to customers who have already booked:
- Increased revenue: Remarketing to customers who have already booked can help increase revenue because these customers have already been convinced to book once and are therefore more likely to book again.
- Improving the customer experience: Remarketing to customers who have already booked allows hotels to customize marketing campaigns and offer specific offers and promotions for these customers. This improves the customer experience as customers feel appreciated and valued.
- Customer loyalty: By using remarketing towards customers who have already booked, hotels can retain customers and increase the chances that these customers will book again in the future. In addition, loyal customers are also more likely to recommend your hotel to friends and family, thus increasing your customer base.
- Greater effectiveness of marketing campaigns: By using remarketing towards customers who have already booked, hotels can reach customers who have already shown interest in their business. This means that marketing campaigns will be more effective as they will be directed at an audience already interested.
How to segment customers who have already booked to create effective remarketing campaigns
To create effective remarketing campaigns towards customers who have already booked, it is important to segment customers based on various characteristics. Here are some strategies to segment customers:
- Segmentation based on the number of bookings: Hotels can segment customers based on the number of bookings made. For example, hotels can create specific remarketing campaigns for customers who have made more than three bookings at their hotel.
- Segmentation based on customer preferences: Hotels can segment customers based on their preferences, such as dietary preferences or accessibility needs. In this way, hotels can create personalized remarketing campaigns for each category of customer.
- Use of customer data to personalize remarketing campaigns: Using customer data, hotels can personalize remarketing campaigns for each individual customer. For example, hotels can send personalized offers based on the customer’s previous bookings.
Examples of remarketing campaigns towards customers who have already booked
There are many options for remarketing campaigns towards customers who have already booked. Here are some examples:
- Sending thank-you emails and asking for feedback: After a customer has made a booking, you can send a thank-you email and ask for feedback on the customer’s experience. This not only makes the customer feel appreciated, but also provides valuable feedback to improve the customer experience in the future.
- Creating personalized offers based on the customer’s previous bookings: Using data from the customer’s previous bookings, hotels can create personalized offers for these customers. For example, if a customer has previously booked a room with a sea view, the hotel can offer a discount on a sea-view room for the next booking.
- Using retargeting on social media to promote the next booking: Using retargeting on social media, hotels can show targeted ads to customers who have already booked at their hotel. These ads can promote the next booking, offering discounts or special deals.
Conclusion
Remarketing towards customers who have already booked at your hotel is an effective strategy to increase revenue and improve the customer experience. By using remarketing, hotels can retain customers and reach customers who have already shown interest in their business.
To create effective remarketing campaigns towards customers who have already booked, it is important to segment customers based on various characteristics and use customer data to personalize campaigns. By using these techniques, hotels can create targeted remarketing campaigns that will increase revenue and improve the customer experience.
