If you have a hotel and want to increase the visibility of your property and the rooms you offer, one of the best ways to do it is to use display ads. In this article, we will explain how you can use this type of ad to promote your hotel and attract new customers.

What are display ads?

Display ads are a type of online advertising that appears on websites. They can be textual, graphical, or video and can be displayed in different forms, such as banners, interstitial ads, in-stream ads, and native ads.

Display ads are often used to promote specific products or services, like a hotel. They can be shown to people who have already visited your website or people who have visited similar websites or who have shown interest in certain topics.

Why use display ads to promote your hotel?

There are several reasons why display ads can be a great choice to promote your hotel:

• They reach a wide audience: Display ads can be shown to people located in different parts of the world who may not know about your hotel. This way, you can reach a wider audience and increase your hotel’s visibility.
• They can be targeted: Display ads can be shown to people who have already visited your website or who have shown interest in certain topics. This way, you can show ads only to people who might be interested in your hotel, increasing the chances of conversion.
• They are easy to create and manage: Display ads can be easily created using tools like Google Ads or Facebook Ads. Also, you can easily modify or stop the ads at any time, making this type of advertising very flexible.
• They offer a good return on investment (ROI): If done well, display ads can offer a good return on investment. For example, if you spend 100 euros to show ads and you get 200 euros of bookings, your ROI will be 100%.

How to create and manage display ads to promote your hotel

Choose the right display ad platform

There are several display ad platforms that you can use to promote your hotel. Some of the most popular options are Google Ads and Facebook Ads.

Google Ads is a pay-per-click (PPC) ad platform that allows you to create text and graphic ads that will be shown on Google and websites that are part of its network. With Google Ads, you can target ads based on keywords, location, and other factors.

Facebook Ads is an ad platform based on the interests and activities of individual users. With Facebook Ads, you can create text, graphic, and video ads that will be shown on Facebook and websites that are part of its network. With Facebook Ads, you can target ads based on interests, age, gender, and other factors.

Once you have chosen the right display ad platform, it’s important to create an effective ad that catches the audience’s attention and encourages them to click on your ad and visit your website. Here are some tips for creating an effective ad:

• Use captivating images: Images are an important element of display ads, so choose beautiful and professional images that show your hotel and the rooms you offer.
• Use a captivating title: The ad title is what catches the audience’s attention, so choose a title that is short, concise, and attention-grabbing.
• Use an effective call-to-action: The call-to-action is the action you want the audience to take, like “Book now” or “Learn more”. Choose an effective call-to-action that encourages the audience to click on your ad.
• Use an effective landing page: The landing page is the page on your website where the audience will be directed after clicking on your ad. Make sure your landing page is well designed, easy to navigate, and provides all the necessary information to book a room.
• Manage display ads

Once the display ads have been created and published, it is important to manage them regularly to get the maximum return on investment. Here are some tips for managing display ads:

• Monitor results: Use tools like Google Analytics or Facebook Ads Manager to monitor ad results. Analyze metrics like click-through rate, conversion rate, and cost per acquisition to understand how the ads are doing and if they are offering a good return on investment.
• Increase the budget if necessary: If the ads are offering a good return on investment, consider increasing the budget to show them to a wider audience.
• Edit the ads if necessary: If the ads are not offering the expected results, consider editing them. For example, you can change the images, the title, or the call-to-action to see if it has a positive impact on the results.
• Stop the ads if they’re not working: If the ads are not offering any return on investment, consider stopping them and creating new ads.
• With a little planning and some work, display ads can become an important part of your marketing strategy and help grow your business.