Twitter is a social media platform that allows users to share 280-character text messages, called “tweets,” with their followers. The platform was founded in 2006 and currently has over 330 million monthly active users. According to a recent Hootsuite study, 53% of Twitter users use the platform to follow the latest news, and 45% to follow businesses and brands.

For businesses and brands, Twitter offers the opportunity to reach a targeted audience and directly engage with customers through advertising, content, and conversations. In particular, for hotels, Twitter can be a great option to promote their facilities and attract new customers.

In this article, we will discuss how to use Twitter advertising campaigns, engaging images and videos, relevant hashtags, and special offers to promote your hotel and attract new customers. Also, we will provide concrete examples and best practices to help you maximize your investment on Twitter and achieve your marketing goals.

Create a Twitter account for your hotel

The first step to using Twitter campaigns is to create an account for your hotel. Be sure to use an appropriate username, such as the name of the hotel, and create a catchy bio that briefly describes the hotel and the services offered. Also, include a link to your website, so that users can easily visit your site and book a room.

Use Twitter ads to increase the visibility of your hotel

Once you’ve created the account, you can start using Twitter ads to increase the visibility of your hotel. Twitter offers several advertising options, including Promoted Tweets, Promoted Accounts, and Promoted Trends.

Promoted Tweets: these are tweets that you pay to show to a specific audience. You can choose to show them only to users who follow your account, or extend them to a wider audience based on their interests, geographic location, and other factors.

Promoted Accounts: this option allows you to promote your Twitter account, so that it appears in the “Who to follow” section of other users. This will increase the likelihood of other people following your account and becoming potential customers.

Promoted Trends: this option allows you to position a trend (i.e., a highlighted topic) in the “Trends” section of Twitter. This means that your trend will appear at the top of the list of trends for a certain period of time, increasing the likelihood that users will see your trend and click on it.

Use images and videos to attract users’ attention

Twitter is a visual platform, so it’s important to use engaging images and videos to catch users’ attention. Include images of your hotel, rooms, pools, and other facilities to show potential customers what they have in store for them. Also, use videos to show more detailed features of your hotel and create an immersive experience for users.

Additionally, use relevant hashtags for your hotel and your location to increase the visibility of your tweets. Users searching for information on a particular tourist destination might find your tweets using the appropriate hashtags.

Use Twitter to offer discounts and special deals

Twitter is a great tool to offer discounts and special deals to your followers. For example, you can create an exclusive discount code for your Twitter followers or offer special rates for those who book through your Twitter account. This way, you will encourage your followers to book a room at your hotel.

Moreover, you can also use Twitter to organize contests and giveaways for your followers. For example, you can ask users to share a picture of their stay at your hotel and use a specific hashtag to enter the contest. This way, you will encourage users to share their experience at your hotel on their personal profiles, increasing the visibility of your hotel.

To conclude, Twitter is a social media platform that offers unique opportunities for businesses and brands to reach a targeted audience and directly engage with customers. For hotels, Twitter can be used to promote facilities and attract new customers through targeted advertising campaigns, engaging visual content, relevant hashtags, and special deals. With an effective strategy and careful planning, hotels can maximize their investment on Twitter and achieve their marketing goals.