LinkedIn is one of the most used social media platforms for promoting businesses, especially for companies wanting to reach professionals traveling for work. If you manage a hotel, you can use paid advertisements on LinkedIn to promote your property to a targeted audience of business travelers. In this article, we will explain how to make the most of LinkedIn’s paid advertisements for promoting your hotel.
How to create an ad campaign on LinkedIn
To start using paid ads on LinkedIn, you must first create an ad campaign. To do this, log into your LinkedIn account and click the “Create ad” button in the “LinkedIn Ads” section.
Once you start creating the campaign, you will need to select your marketing objective, such as lead generation or promoting your hotel. Then, you will need to select your target audience, for example, business travelers in a specific geographical area.
How to create effective ads
Once you have selected your target audience, it is time to create the ads that people in your target audience will see. To create effective ads on LinkedIn, we recommend following these tips:
- Use high-quality images and videos that show the features of your hotel, such as the pool, the view from the rooms, or the meeting rooms.
- Create compelling text that describes the benefits of your hotel for business travelers, such as being close to the airport or having meeting rooms available.
- Use effective call-to-actions, like “Book now” or “Learn more,” which encourage people to click on the ads to learn more about your hotel.
How to get the most out of your ads
Once you have created the ads and started the LinkedIn ad campaign, it is important to monitor the results to get the most out of your ads. Here are some tips to optimize your campaigns:
- Use conversion tracking to monitor user actions who click on your ads, like the number of bookings made or the number of visitors to your website.
- Use A/B testing to test different versions of the ads and determine which ones work best.
- Use ad segmentation to show ads only to members of your target audience who are most likely to be interested in your hotel.
- Adapt the budget and the frequency of ad impressions based on the results obtained.
In summary, using LinkedIn’s paid ads can be a great opportunity to promote your hotel to business travelers. The process of creating a targeted campaign, using compelling ads, and testing the ads are all crucial steps to get the most out of your ads and reach your target audience. Furthermore, monitoring the results and optimizing the campaigns will allow you to increase your hotel’s bookings and reach your marketing goals.
Another important consideration is that LinkedIn offers a wide range of targeting options, such as age, gender, location, and professional role, allowing you to accurately reach your target audience. In general, using LinkedIn as a platform for promoting your hotel can be very effective if used correctly.