How to use Pinterest campaigns to promote your hotel

Pinterest is a social platform that allows you to share and discover ideas for home, fashion, work, travel, and much more. With over 250 million monthly active users, it can be a great opportunity to promote your hotel and attract new customers.

Create a profile for your hotel

The first step to using Pinterest to promote your hotel is to create a profile for your hotel. Be sure to use a professional profile picture and fill out your profile description with relevant information about your hotel, such as its location, services offered, and prices. Also, add your website and social media contacts to allow users to learn more about your hotel and book a room.

Create themed boards

Once you have created a profile for your hotel, it is important to create themed boards to organize your hotel’s images. For example, you can create boards for rooms, local tourist attractions, dining, special offers, and much more. Make sure to use relevant keywords in board titles and image descriptions to increase the visibility of your boards on search engines.

Promote your pins

Once you have created themed boards for your hotel, you can start promoting your pins to increase the visibility of your hotel on the platform. Pinterest offers various options for pin promotion, including promoting individual pins, promoting boards, and promoting accounts. Choose the option that best suits your needs and budget and start promoting your pins.

Monitor results

Finally, it’s important to monitor the results of your campaigns on Pinterest to see what works and what doesn’t. Use the analytics tools provided by Pinterest to monitor your campaign statistics, such as the number of views, clicks, and conversions. Based on the results, you can make changes to your campaigns to achieve better results.

In summary, using Pinterest to promote your hotel can be a great strategy to increase your hotel’s visibility and attract new customers. Create a professional profile for your hotel, organize your hotel’s images into themed boards, promote your pins, and monitor the results of your campaigns. With these simple steps, you can start using Pinterest to promote your hotel and reach a wider audience.

Furthermore, you can use Pinterest to create holiday ideas and to showcase the surroundings of your hotel, creating a board for “Things to do” or “How to spend time” in order to attract users’ attention and provide them with useful information for their holiday.

In general, by effectively using Pinterest’s features, you can increase your hotel’s visibility, attract new customers, and increase bookings. Start using Pinterest today to promote your hotel and see the results!