Social media is a powerful tool for promoting your hotel. With billions of active users on platforms like Facebook, Instagram, and Twitter, there are many opportunities to reach new customers and increase the visibility of your brand. One of the most effective ways to do this is to use influencers. In this article, we will explore in detail what an influencer is, why to use them to promote your hotel, and how to choose the right influencers for your promotional campaign. We will also explore how best to use influencers once chosen to achieve maximum results for promoting your hotel.
What is an influencer and why use them to promote your hotel?
An influencer is a person who has a certain influence over a particular group of people, often because of their presence on social media. These people can be famous, but they are often just ordinary people who have built up a following of loyal followers. Using an influencer to promote your hotel can be very effective because their recommendations carry more weight than those of a company or a stranger. In addition, influencers often have a targeted audience, so you can choose the one that best suits your target customers. This makes their recommendations even more effective in promoting your hotel, as users are more likely to pay attention to the hotel’s promotional posts.
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How to choose the right influencers to promote your hotel
Choosing the right influencers is critical to the success of your social media promotion campaign. Here are some tips for choosing the influencers most suitable for your hotel:
- Choose influencers who have an audience similar to your target customers. For example, if your hotel is a family resort, choose influencers who have an audience primarily made up of families.
- Ensure that influencers have a certain affinity with your hotel and your brand. For example, if your hotel is eco-friendly, choose influencers who promote sustainable lifestyles.
- Check that influencers have a high engagement rate (interactions) with their followers. This indicates that they have an active and interested audience. A high engagement rate indicates that users are involved and interested in the influencer’s content, which means they are more likely to pay attention to the hotel’s promotional posts. Engagement can be evaluated through the ratio between the number of followers and the number of interactions.
- Check the quality of the content that the influencer publishes. Make sure they have a consistent and professional style and use good quality images and videos. Also, check if the influencer is active on multiple social platforms, this will give you the opportunity to reach a wider audience.
- The choice of the right influencers is also important from a cost point of view. Before deciding who to collaborate with, it is crucial to evaluate the budget available and compare it with the costs of the different options. In general, the most famous influencers with a larger number of followers have higher rates than less known ones, but this does not mean they are necessarily the best to promote your hotel. It’s important to evaluate the ratio between the cost and potential return on investment. For example, if a less famous influencer with a targeted audience and a high engagement rate can generate more conversions than a more famous influencer with higher rates, it may be more cost-effective to opt for the former. Also, consider the possibility of establishing long-term partnerships with influencers, so you can benefit from more advantageous rates compared to those for single promotional campaigns.
How to use influencers to promote your hotel
Once the right influencers have been chosen, it is important to use them in the most effective way possible to promote your hotel. Here are some tips for using influencers to their best:
- Ask them to create content for your hotel. For example, you can ask them to take photos or videos of your hotel and share them on their social profiles.
- Organize an event or competition in collaboration with the influencers. For example, you can ask them to invite their followers to participate in a contest to win a free stay at your hotel.
- Collaborate with influencers to create exclusive offers for their followers. For example, you can offer a 10% discount to those who book a stay at your hotel through the influencer’s social profile.
- Use influencers to create content for your social channels. For example, you can ask them to share their experiences at your hotel on Instagram Story or TikTok.
In general, using influencers to promote your hotel on social media is a great idea to reach new customers and increase the visibility of your brand. Remember to choose the right influencers and use them effectively to get the best possible results.
