Nell’era digitale, le OTA (Online Travel Agencies) come Booking.com e Expedia dominano il panorama delle prenotazioni alberghiere. Le loro proposte sono vaste e convenienti, attirando la maggior parte dei viaggiatori. Tuttavia, per gli albergatori, il rapporto con le OTA rappresenta un vero e proprio dilemma. Mentre offrono visibilità e prenotazioni,
Setting the right rates for your hotel is crucial for attracting customers and generating profits. Using competitors’ prices as a reference can help hotels establish competitive rates. However, it is important to analyze competitors’ prices comprehensively and use them strategically, taking into account one’s own costs and differentiating from the
How to use WhatsApp Business to communicate with hotel guests WhatsApp Business is an application developed by WhatsApp to assist businesses in communicating with their customers simply and efficiently. It’s a “business-friendly” version of the world’s most popular instant messaging app, offering additional features to help businesses manage customer communications,
Retargeting is a digital marketing technique that allows you to reach users who have already visited your website but have not made a booking or purchase. This is a highly effective strategy to convince users to return to your site and complete a conversion. If you manage a hotel, retargeting
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