If you’re a hotel owner or a marketing manager, you know how important it is to attract new customers and retain existing ones. One of the best ways to do this is by using Google Ads campaigns.

What is Google Ads and how does it work

Google Ads is an online advertising platform owned by Google that allows you to create advertisements and distribute them on Google’s network. Your ads can appear on Google’s search results page, on Google’s partner sites, or on Google’s display network.

When a user performs a search on Google using certain keywords, Google displays ads relevant to those keywords. Users can then click on the ads and be directed to the hotel’s website.

Why use Google Ads for your hotel

There are many reasons to use Google Ads to promote your hotel:

• Reach a broad audience: Google is the most used search engine worldwide, so using Google Ads allows you to reach a very wide audience.
• Targeting: Google Ads allows you to target ads based on factors such as users’ location, age, and interests. This means that you can show ads only to people who might be interested in your hotel, thereby increasing the likelihood that users will click on the ads and book a stay.
• Performance measurement: Google Ads provides a range of tools to measure campaign performance. You can see how many times the ads have been shown, how many times they were clicked, and how much time users spent on your website. This information will help you understand which campaigns are working best and optimize those that are not performing as well.

How to create a Google Ads campaign for your hotel

Creating a Google Ads campaign for your hotel is quite simple. Here are the main steps:

• Register for a Google Ads account: The first thing to do is create a Google Ads account. This will allow you to create and manage your ad campaigns.
• Choose your keywords: Keywords are the words or phrases that users enter into Google’s search bar. Choose keywords that best describe your hotel and that people might use to find a hotel like yours. For example, if your hotel is in Rome, some keywords might be “hotel in Rome,” “stays in Rome,” “holidays in Rome.”
• Create the ads: Once you’ve chosen your keywords, it’s time to create the ads. Google Ads ads consist of a title, a description, and a URL. Make sure to include your keywords in your ads, so they are easily traceable by users.
• Choose your budget and audience target: Google Ads works on a pay-per-click (CPC) model. This means you only pay when someone clicks on one of your ads. Choose the budget you want to spend on your campaigns and the audience target you want to show your ads to.
• Monitor performance: Once your campaign is active, it’s important to monitor its performance. Google Ads provides a range of tools for doing so, such as the number of clicks, conversion rate, and cost per click. Use this information to optimize your campaigns and get the most return on investment.

Tips for getting the most out of your Google Ads campaigns

Here are some tips for getting the most out of your Google Ads campaigns:

• Use ad extensions: Ad extensions are additional elements you can add to your ads to provide more information to users. For example, you can add your hotel’s phone number, the price of stays, or the TripAdvisor rating.
• Use negative keywords: Negative keywords allow you to exclude your ads from certain searches. For example, if your hotel does not allow pets, you can use the keyword “pets” as a negative keyword to prevent your ads from being shown to people searching for pet-friendly hotels.
• Use remarketing: Remarketing is a technique that allows you to show ads to people who have already visited your website. For example, if someone visited your site but did not book a stay, you can show them hotel ads later while they are browsing other sites.
• Use Google’s remarketing for display campaigns: Google’s remarketing for display campaigns allows you to show ads to people who have visited your site on Google’s display network. Google’s display network includes millions of websites, so it’s an effective way to reach a broad audience.
• Use Google display campaigns: Google display campaigns allow you to show ads on Google’s display network to a selected audience based on factors like age, gender, interests, and location. This means you can show ads only to people who might be interested in your hotel.

Conclusion

Using Google Ads to promote your hotel is an effective way to attract new customers and retain existing ones. With advanced targeting options, performance measurement, and various campaign options, Google Ads offers a comprehensive advertising solution for your hotel. By following the tips mentioned above and doing a bit of experimentation, you can get the most out of your Google Ads campaigns and reach new customers.