Email is an indispensable tool for promoting your hotel. With the increasing use of technology, more and more people are relying on email to communicate and do business. Here are some tips on how to use email to promote your hotel:
Build a contact list
Building a contact list is the first step in using email marketing to promote a hotel. There are several ways to build a contact list, including:
- Using a sign-up form on the hotel’s website: you can create a sign-up form on the hotel’s website to allow users to subscribe to the hotel’s newsletter.
- Collecting contacts during booking: during the booking process, ask users to provide their email address to subscribe to the hotel’s newsletter.
- Use a QR code: Create a QR code that users can scan to subscribe to the hotel’s newsletter.
- Use social media: Use social media to promote the hotel’s newsletter subscription and invite users to provide their email address.
Once a contact list has been built, it’s important to keep contacts up to date and remove inactive ones to ensure that emails reach the correct recipients.
Create a newsletter
Once you’ve built your contact list, you can start creating a newsletter. A newsletter is an email message that is regularly sent to your contacts with interesting content and updates on your business. For example, you can send information about new deals or packages, special events or activities organized by your hotel, or simply tell your contacts what’s going on in your establishment. The newsletter should contain useful and interesting information about the hotel, such as:
- Special deals and promotions
- Hotel news
- Events and activities in the surrounding area
- Travel tips and customer reviews
In addition, it’s important to make the newsletter attractive and easy to read, using images and an engaging design.
Offer incentives to subscribe to the newsletter
One way to encourage people to subscribe to your newsletter is to offer them something in return. For example, you can offer a discount on the next booking or a welcome gift for those who subscribe to your newsletter. This way, people will be more inclined to sign up and stay subscribed, and you will have the opportunity to stay in touch with your customers even after their stay.
Some ideas on what to offer might be:
- A discount on the next booking for those who subscribe to the newsletter.
- A prize draw for those who subscribe to the newsletter.
- Exclusive content only for newsletter subscribers.
Use email marketing
Email marketing is another effective form of promoting your hotel through email. These are targeted email messages sent to a specific audience to promote a product or service. For example, you can send marketing emails to your contacts to promote special deals or stay packages. Be sure to personalize your messages based on the recipient and use an engaging subject line to increase the chances that your email will be opened and read. Once the newsletter has been created and a contact list has been built, it is important to use email marketing to promote the hotel. There are several ways to use email marketing to promote a hotel, including:
- Sending promotions and special offers: Send emails with promotions and special offers to encourage bookings.
- Communicating news and events: Use email marketing to communicate hotel news and events, such as new facilities or services.
- Loyalty campaigns: Use email marketing to create loyalty campaigns for customers who have already booked, such as loyalty programs or customized offers based on the customer’s previous bookings.
- Sending welcome emails: Send a welcome email to new subscribers to the newsletter to thank them for subscribing and provide them with useful information about the hotel.
- Sending follow-up emails: Send follow-up emails to customers after booking to thank them for the booking and ask for feedback on their experience. This can help build customer loyalty and receive valuable feedback to improve the customer experience in the future.
- Sending reminder emails: Use email marketing to send reminder emails to customers before their stay to confirm booking details and provide useful information about the hotel and the surrounding area.
Use emails to create customer loyalty
Email marketing can not only be used to promote the hotel and increase bookings, but also to create customer loyalty. Some ideas to create customer loyalty through email marketing are:
- Creating a loyalty program: Create a loyalty program for customers who frequently book. This could include discounts on future bookings, free upgrades, and other rewards.
- Personalizing communications: Use customer data to personalize communications and offer specific deals to each individual customer.
- Creating a VIP experience: Create a VIP experience for loyal customers, such as access to exclusive services or a private check-in.
In summary, using email marketing to promote a hotel is an effective strategy to increase bookings, improve the customer experience, and build customer loyalty. By using the techniques discussed in this article, hotels can create targeted email marketing campaigns that will increase revenue and improve customer satisfaction. However, it is important to keep in mind that in order to succeed with email marketing, it is necessary to have a qualified contact list, create engaging newsletters, and use effective segmentation and personalization of communications. In addition, it is important to constantly monitor the performance of email marketing campaigns to make any changes and improvements. In this way, hotels can fully exploit the potential of email marketing to promote their business and increase revenue.