How to use TikTok campaigns to promote your hotel to a young audience

TikTok is a rapidly growing social media platform, especially among young people. With over 1 billion monthly active users, TikTok has become one of the main marketing channels for businesses looking to reach a younger audience. In this article, I’ll show you how to use TikTok campaigns to promote your hotel and attract more customers.

Start by creating a business account

To start using TikTok to promote your hotel, it’s important that you create a business account. This will give you access to advanced marketing tools and audience statistics. Also, with a business account, you will be able to create targeted ads and use features like “Call to Action” to direct users to your website or your booking page.

Leverage the creativity of your employees

TikTok is known for its creativity and the use of fun video effects. Take advantage of this feature to create interesting content that showcases your hotel and your team in action. For example, you can create a video that shows a virtual tour of your hotel, or a video that shows your employees preparing a delicious breakfast for your guests. This content will help create a positive image of your hotel and show that you are a dynamic and accommodating company.

Use the right hashtags

Hashtags are a fundamental tool to reach a specific audience on TikTok. Use the right hashtags to ensure your videos reach people interested in traveling and staying in hotels. For example, you can use hashtags like #hotel, #travel, #holiday, #restaurant to reach people interested in these topics. Also, use specific hashtags of your hotel, like the name of your city or your hotel, to increase the visibility of your videos among people interested in visiting your area.

Collaborate with influencers

Collaborating with influencers can be a great way to increase your hotel’s visibility on TikTok. Influencers already have a strong presence on the platform and a loyal audience who follow their adventures and travel tips. Ask them to create content showcasing your hotel and the services you offer, in exchange for a free stay or other incentives. This way, you can reach a wider audience and boost your reputation as a quality hotel.

Monitor the results

Finally, it’s important to monitor the results of your TikTok campaigns to understand what works and what doesn’t. Use the analytics tools provided by the platform to monitor views, comments, and user actions on your videos. This way, you can understand which content is most popular and adjust your marketing strategy based on the results.

Using TikTok to promote your hotel can be a winning move to attract a younger audience and increase your visibility. Create a business account, leverage the creativity of your employees, use the right hashtags, and collaborate with influencers to reach a wide audience and boost your reputation as a quality hotel. Don’t wait, start creating engaging content and reaching new customers on TikTok now!