How to use paid advertisements on Instagram to promote your hotel
Instagram is one of the most popular social media platforms in the world, with over a billion active users per month. For this reason, it’s a great choice to promote your hotel and reach new potential customers. An effective way to do this is to use paid advertisements on Instagram.
What is a paid advertisement on Instagram?
A paid advertisement on Instagram is a sponsored post that appears in the “Explore” or “Stories” section of the app. This type of advertisement allows you to reach a wider audience than a regular post, as it can be seen by users who do not follow your account.
How to create a paid advertisement on Instagram
To create a paid advertisement on Instagram, you need to have a business account and a Facebook page associated with your Instagram account. If you don’t already have these, you will need to create them before proceeding.
Once you have a business account and a linked Facebook page, you can create a paid ad by following these steps:
- Open the Instagram app and sign in to your business account.
- Tap the “+” icon in the bottom right corner of the screen.Select “Promote” from the available options.
- Choose the type of ad you want to create (for example, “Reach more people” or “Promote a post”).
- Select your goal (for example, “Increase the number of visits to your website”).
- Select the audience you want to reach (for example, “All Instagram users” or “Only users in a certain city”).
- Choose your ad budget and the duration of the campaign.
- Upload the content for your ad (for example, an image or video of your hotel).
- Review the ad details and click “Submit for approval”.
Once the ad has been approved, it will be visible to Instagram users who fall into the audience you selected. You can monitor the results of your ad through Instagram Insights or Facebook Ads Manager, where you can see how many people have seen the ad, how many clicks it got, and other important metrics.
Tips for creating effective advertisements
To create effective ads on Instagram, there are a few things to keep in mind:
- Use high-quality images and videos: The images and videos of your ad must be sharp and high quality to attract users’ attention.
- Use engaging language: The text of your ad should be catchy and encourage users to click on it.
- Choose a specific target: Choose a specific audience for your ad so that you only reach users who might be interested in your hotel.
- Test different options: Try testing different options for your ads, such as different images or texts, to see which work best.
- Monitor the results: Monitor the results of your ads and use the information gathered to improve future ad campaigns.
In conclusion, paid ads on Instagram are a powerful weapon in your marketing arsenal to promote your hotel and reach a wider audience. With a well-planned strategy and constant attention to detail, you can create compelling ads that will help you achieve your marketing goals. And the data speaks for itself: according to a recent study, Instagram users are 3 times more likely to book a trip compared to users of other social media platforms. Not only that, Instagram ads generate an engagement rate of 4.21%, which means your ads will have a higher chance of being seen and interacted with. So don’t miss the chance to invest in Instagram Ads for your hospitality business, it will allow you to reach a broad and interested audience in your services.